Why
Dopamine.
Never Lose Your Desire.
The meaning behind our name
Wanting something can set us in motion.
Dopamine is involved in reward prediction, learning and motivation. Research distinguishes the processes involved in “wanting” a reward from those involved in “liking” it.
We chose this name as a symbol of the human will to pursue possibilities, learn and act. Wanting something can be the beginning of a different direction in life.
Learning enough to choose a particular card. Understanding a matcha’s origin and production, then deciding what matters to you. Following a subject deeply can bring a satisfaction that someone else’s approval cannot measure. We want people to find those pursuits at every stage of life.
Our job is to make informed choice possible. Provenance, condition, makers and care: we provide the information that helps people understand the differences and make a decision of their own.
“Center” brings together people who know a field intimately and people who are about to discover its value. It is a place to connect that knowledge and build businesses that can carry it forward.
Mission
Bring Japan’s undiscovered excellence to the world.
Combine category knowledge with sourcing, inspection and cross-border commerce. Give people the information to understand a product and the means to purchase it across borders.
Vision
A world where there is always something worth looking forward to.
At any age, in any place, there can be something to learn, collect or taste. Through our businesses, we create more choices that give people a reason to look ahead.
Values
What matters to us.
Take people’s interests seriously.
Listen to why a particular card or cup of matcha matters to someone. Let the customer’s own criteria inform the product and the service.
Explain the differences.
Learn the editions, origins, production methods and handling details that affect a choice. Make specialist knowledge useful to someone encountering a field for the first time.
Check before making a claim.
Distinguish verified facts from our own judgment. Be clear about what remains unknown, and take responsibility for product descriptions and everyday communication.
Keep improving the reason to stay.
Consider how a product will be used and enjoyed after purchase. Use feedback and operating records to improve the next product, explanation and service.